Technical Foundations
Lay infrastructure that satisfies search engine requirements and creates a resilient browsing experience for visitors.
Audit crawlability
Validate robots directives, XML sitemaps, canonical tags, hreflang (if international), and structured data to ensure search engines can discover priority content.
Site performance
Improve Core Web Vitals targets (LCP ≤ 2.5s, CLS < 0.1, FID ≤ 100 ms) by compressing media, deferring non-critical JavaScript, and leveraging caching or a CDN.
Mobile-first readiness
Guarantee responsive layouts, device parity in content, accessible tap targets, and avoid intrusive interstitials that disrupt the mobile journey.
Security and accessibility
Enforce HTTPS with HSTS, remediate contrast and ARIA issues, and align with WCAG guidelines so that search engines reward trustworthy, inclusive experiences.